Frequently Asked Questions
Q.
What is SEO?
A.
SEO, or Search Engine Optimization, is the process of optimizing your website to rank in the search engines by performing Off-Page and On-Page tactics.
On-Page is all about the changes that are made to the website, such as updating the meta tags, h1 tags, etc. On the other hand, Off-Page SEO includes building backlinks to high-domain-authority sites.
Q.
What is PPC and what are its benefits?
A.
PPC, or Pay-Per-Click also referred to as Cost Per Click (CPC) is an online advertising model where advertisers need to pay a certain amount each time the ad is clicked.
Whenever you want your ads to show up in the search engines quickly, you can opt for PPC advertising.
Q.
What is the difference between SEO and SEM?
A.
SEO (Search Engine Optimization) and SEM are both digital marketing strategies that aim to improve a website's visibility and traffic. However, SEO focuses on organic search results, while SEM focuses on paid search advertising.
Q.
What's the Difference Between On-Page SEO and Technical SEO?
A.
The difference between On-Page SEO and technical SEO is that technical SEO is all about website speed, mobile-friendliness, website security and website structure. On-Page SEO, however, includes all the changes made to the website, such as updating meta tags, alt text and URL structure.
Q.
Do we serve overseas clients?
A.
Yes, we do have international clients. We have been providing our services in India, the United States, the UK and Canada.
Q.
What is Local SEO, and how do I do Local SEO?
A.
Local SEO is the process of optimizing your website to increase local visibility and traffic. It has tremendous potential for attracting customers in the local area. When someone searches for "best CBSE school near me" Google will show you a map of CBSE schools in the area along with a list of the top-rated schools.
This can be achieved by optimizing your website for local keywords, claiming and optimizing your Google My Business listing.
Q.
What are the Most Important Google Ranking Factors?
A.
The significant Google ranking factors are the domain authority of your website, quality backlinks, website loading speed, site structure, quality content, keywords, and user experience.
Q.
Does my business benefit from digital marketing?
A.
Yes, digital marketing is constantly evolving and has made a big difference for small and large businesses in different niches. You can benefit from digital marketing because it is cost-effective, measurable and targeted.
Q.
Difference b/w Performance Marketing and Digital Marketing?
A.
Performance marketing is result-oriented digital marketing that focuses primarily on what the business wants to achieve in the long run, such as leads, sales, and app installs. Advertisers typically pay for performance marketing campaigns on a cost-per-acquisition (CPA) basis, meaning that they only pay when a desired action is completed.
In contrast, digital marketing is a broader term that covers all forms of marketing, such as SEO, SMO, email marketing, performance marketing, etc. It focuses on brand awareness and engagement.
Q.
What are toxic links and how to remove them?
A.
Toxic links are harmful backlinks that have been created on low-domain-authority websites. It can negatively impact your website's ranking if it is not disavowed within the given time.
Yes, you can disavow it with Paid tools such as SEMRUSH.
Q.
What is A/B Testing in digital marketing?
A.
A/B Testing in digital marketing is an effective technique that is implemented to compare two versions of a display ad, landing page, or email campaign to see which one perform better.
This is done by showing one version to one group of users and the other version to another group of users. Then, the results are analyzed to see which version performed better for a specific goal, such as clicks, conversions, or signups. By testing different versions of their marketing assets, marketers can identify the elements that are most effective in engaging their audience and achieving their desired results.
Q.
What is an SSL Certificate and why is it important for my website?
A.
An SSL certificate ensures that your website is secured against all cybercrimes. It is important to safeguard customer data and assure users of the website's authenticity.
Q.
Can I lose Google ranking if I redesign or redevelop my website?
A.
Yes, the rankings will eventually go down after redesigning the website. But you need to be patient at this moment by saving all the significant previous on-page content, such as meta tags, h1 tags, and URL structure.
You are just re-designing your website, not your content.
Q.
How long does it take to rank a new website in Google?
A.
The time frame required to rank a new website is 6 months to 1 year. However, the ranking depends on the efforts made by SEO professionals, such as on-page, off-page, technical SEO, quality content, quality backlinks and algorithm updates.
Q.
What kind of website do you work for?
A.
As a leading digital marketing agency in Vizag and Hyderabad, we have been working on all kinds of websites, such as flooring, e-commerce websites, real estate, education & healthcare and hospitality.
Q.
Which social media platforms should I use for my business?
A.
The best social media platforms for your business will depend on your target audience and the goals of your SMM campaign. However, some of the most popular social media platforms for businesses include Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Q.
What is Email marketing?
A.
Email marketing is a form of online marketing that involves sending personalized emails to potential customers to communicate or create awareness about the products and services that a company is offering.
Q.
How do you handle changes in algorithms or updates from search engines and social media platforms?
A.
We monitor algorithm changes closely and adjust our strategies accordingly to ensure continued success for your campaigns.
Q.
What level of communication and support can I expect from your team throughout the campaign?
A.
You can expect regular communication, dedicated support, and transparency throughout our partnership.
Q.
Do you offer social media marketing, SEO, and PPC advertising services?
A.
Yes, we provide a full suite of digital marketing services including social media marketing, SEO, and PPC advertising.
Q.
What metrics do you use to measure the success of digital marketing campaigns?
A.
We track metrics such as website traffic, conversions, leads generated, engagement rates, and ROI to measure campaign success.
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