Become a part of Top Online Marketing Agency Shiftwave

What We Expect

Backend Technologies:

• HTML, CSS, JavaScript, PHP, CodeIgniter, Node.js
• REST API development and integration
• Understanding of MVC architecture & server-side routing

CMS & Website Builders:

• WordPress, Shopify, Wix (customisation & development).

Databases:

• MySQL – CRUD operations, relationships, basic optimisation.

Core Competencies

• Strong understanding of programming fundamentals and clean coding practices.
• Clear understanding of how frontend and backend communicate through APIs.
• Ability to convert UI/UX designs into responsive, functional user interfaces.
• Ability to write backend logic, create APIs, and handle server-side workflows.
• Basic knowledge of authentication, authorization, and security best practices.
• Quick learner with strong debugging and problem-solving abilities.
• Ability to showcase your work through GitHub or a project portfolio.

Backend Responsibilities:

• Develop backend logic using PHP, CodeIgniter, and Node.js.
• Build and maintain REST APIs for smooth frontend integration.
• Work with MySQL for data storage, queries, relationships, and database structure.
• Implement authentication, authorization, and server-side validation.
• Handle routing, MVC structure, and overall application workflow.
• Integrate third-party APIs and services as required.
• Customize and extend CMS platforms (WordPress, Shopify, Wix) from the backend perspective.
• Support deployment, hosting configurations, and basic server management.

Preferred Qualifications:

• Opportunity to work on real-time client projects across global industries.
• Learning-oriented environment with guidance and mentorship.
• Exposure to the complete web development lifecycle—frontend & backend. 
• Growth opportunities and career progression within the company. 
• Work culture that values innovation, initiative, and continuous learning.

What we offer 

● Opportunity to work on real-time client projects across global industries. 

● Learning-oriented environment with guidance and mentorship.

 ● Exposure to the complete web development lifecycle—frontend & backend. 

● Growth opportunities and career progression within the company. 

● Work culture that values innovation, initiative, and continuous learning.

SMO (Social Media Optimisation & Management): 

● Plan, create, and publish engaging content for platforms such as Instagram, Facebook, LinkedIn, and YouTube. 

● Execute social media strategies based on audience insights, trends, and competitive research. 

● Manage social media calendars, scheduling tools, and content performance. 

● Monitor engagement, respond to audience interactions, and maintain brand consistency.

 ● Analyse social media metrics and prepare performance reports for management review.

Google Ads & Paid Campaign Management: 

● Plan, execute, and manage paid campaigns across Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook & Instagram).

● Develop and optimise campaigns for Traffic, Lead Generation, Engagement, and Conversions to meet business objectives.

● Conduct keyword research (Google Ads) and audience targeting (Meta Ads), including custom, lookalike, and retargeting audiences.

● Optimise budgets, bids, ad copies, creatives, placements, and overall campaign performance to maximise ROI.

● Generate detailed reports outlining spend, performance, and optimisation recommendations. 

Analytics, Reporting & Collaboration:

 ● Track and evaluate performance across SEO, SMO, and paid campaigns to identify improvement areas. 

● Maintain digital marketing schedules for ongoing tasks and upcoming campaigns. 

● Prepare weekly/monthly analytical reports with actionable insights. 

● Collaborate with designers, content writers, and development teams to execute marketing initiatives effectively.

Qualifications & Skills: 

● Bachelor’s or Master's degree in Marketing, or related field.

 ● Proven experience in SEO, SMO, and Google Ads management.

 ● Strong understanding of digital marketing tools and platforms, including Google Analytics, Search Console, Google Ads,  and social media schedulers. 

● Up-to-date knowledge of digital marketing trends, search engine algorithms, and social media best practices. 

● Strong analytical mindset with the ability to interpret data and convert insights into strategies.

● Excellent communication, creativity, and problem-solving skills.

 ● Ability to work independently and collaboratively in a fast-paced environment. 

● Ability to manage multiple tasks and meet strict deadlines.

• Partner with the Founder to understand and execute the company’s strategic roadmap.
• Oversee and orchestrate key initiatives across Digital Marketing, E-commerce, Web Development, and Technology Operations.
• Drive innovation, performance optimization, and client success across business verticals.
• Provide thought leadership while fostering collaboration among multidisciplinary teams.
• Assume ownership of high-impact projects with a focus on measurable outcomes and organizational growth.

• Alumni of IIT/IIM/NIT/IIIT (Computer Science & Management background is essential).
• 0–2 years of professional experience (internships, research projects, or entrepreneurial exposure will be valued).
• Exceptional communication, analytical, and leadership abilities.
• Demonstrated strategic thinking, intellectual curiosity, and entrepreneurial mindset.
• Strong aspiration to evolve into a Business Head role.

• Digital Marketing & Growth: Lead SEO, SEM, PPC, Social Media, and performance campaigns to drive traffic, leads, and ROI.
• E-commerce Strategy: Grow online sales, optimize CRO, and integrate marketing with e-commerce platforms.
• Web Development & Operations: Oversee web technologies, CMS, hosting, troubleshooting, and ensure smooth collaboration across tech/design/QA teams.
• Leadership & Clients: Mentor cross-functional teams and act as senior point of contact for client strategy and relationship management.
• Project Delivery & Innovation: Ensure on-time, high-quality delivery while bringing fresh ideas in digital transformation and growth marketing.

• 8+ years of experience in Digital Marketing, E-commerce, Web Development, and Web Operations.
• Proven track record as a Digital Marketing Head, E-commerce Manager, Project Manager, or Business Head.
• Strong technical knowledge of SEO, SEM, PPC, Social Media Marketing, Google Ads, Google Analytics, CMS platforms, and e-commerce tools.
• Exposure to web development technologies (WordPress, WooCommerce, HTML/CSS, hosting, troubleshooting).
• Excellent leadership, client management, and communication skills.
• Ability to manage large cross-functional teams and deliver measurable business growth.