Become a part of Top Online Marketing Agency Shiftwave

 SEO (Search Engine Optimisation):

● Conduct comprehensive keyword research and competitor analysis. 

● Optimize website structure, content, and metadata to improve search rankings. 

● Develop and execute on-page and off-page SEO strategies, including link building. 

● Monitor website performance using Google Analytics, Search Console, and SEO tools. 

● Identify and resolve technical SEO issues in coordination with relevant teams. 

● Track algorithm updates and ensure continuous adherence to best SEO practices.

SMO (Social Media Optimisation & Management): 

● Plan, create, and publish engaging content for platforms such as Instagram, Facebook, LinkedIn, and YouTube. 

● Execute social media strategies based on audience insights, trends, and competitive research. 

● Manage social media calendars, scheduling tools, and content performance. 

● Monitor engagement, respond to audience interactions, and maintain brand consistency.

 ● Analyse social media metrics and prepare performance reports for management review.

Google Ads & Paid Campaign Management: 

● Plan, create, and manage Google Ads campaigns including Search, Display, and Remarketing. 

● Conduct keyword research, optimize bids, improve Quality Scores, and ensure maximum ROI. 

● Create compelling ad copy and coordinate with design/content teams for effective creatives. 

● Monitor daily campaign performance, adjust strategies, and implement A/B testing. 

● Generate detailed reports outlining spend, performance, and optimization recommendations. 

Analytics, Reporting & Collaboration:

 ● Track and evaluate performance across SEO, SMO, and paid campaigns to identify improvement areas. 

● Maintain digital marketing schedules for ongoing tasks and upcoming campaigns. 

● Prepare weekly/monthly analytical reports with actionable insights. 

● Collaborate with designers, content writers, and development teams to execute marketing initiatives effectively.

Qualifications & Skills: 

● Bachelor’s or Master's degree in Marketing, or related field.

 ● Proven experience in SEO, SMO, and Google Ads management.

 ● Strong understanding of digital marketing tools and platforms, including Google Analytics, Search Console, Google Ads,  and social media schedulers. 

● Up-to-date knowledge of digital marketing trends, search engine algorithms, and social media best practices. 

● Strong analytical mindset with the ability to interpret data and convert insights into strategies.

● Excellent communication, creativity, and problem-solving skills.

 ● Ability to work independently and collaboratively in a fast-paced environment. 

● Ability to manage multiple tasks and meet strict deadlines.

What We Expect:

 Technical Skills: 

Frontend Technologies

•  HTML, CSS, JavaScript, React.

 Backend Technologies

• PHP, CodeIgniter, Node.js
• REST API development and integration
• Understanding of MVC architecture & server-side routing

 CMS & Website Builders

• WordPress, Shopify, Wix (customisation & development)

Databases

• MySQL – CRUD operations, relationships, basic optimisation

Core Competencies:

• Strong understanding of programming fundamentals and clean coding practices.
• Clear understanding of how frontend and backend communicate through APIs.
• Ability to convert UI/UX designs into responsive, functional user interfaces.
• Ability to write backend logic, create APIs, and handle server-side workflows.
• Basic knowledge of authentication, authorization, and security best practices.
• Quick learner with strong debugging and problem-solving abilities.
• Ability to showcase your work through GitHub or a project portfolio.
   

What You’ll Do:

 Frontend Responsibilities 

• Develop responsive, clean, and interactive web interfaces using HTML, CSS, JavaScript, and React.
• Convert UI/UX designs into pixel-perfect, functional web pages.
• Create reusable React components & manage application state.
• Debug and fix UI issues across browsers and devices.
• Optimise website performance, speed, and mobile responsiveness.
• Work with CMS platforms (WordPress, Shopify, Wix) for frontend changes and customisations.
• Collaborate with designers to implement UI/UX best practices.

Backend Responsibilities

• Develop backend logic using PHP, CodeIgniter, and Node.js.
• Build and maintain REST APIs for smooth frontend integration.
• Work with MySQL for data storage, queries, relationships, and database structure.
• Implement authentication, authorisation, and server-side validation.
• Handle routing, MVC structure, and overall application workflow.
• Integrate third-party APIs and services as required.
• Customise and extend CMS platforms (WordPress, Shopify, Wix) from the backend perspective.
• Support deployment, hosting configurations, and basic server management.

Preferred Qualifications:

• Bachelor’s degree in Computer Science, Engineering, or related field.
• Internship or project experience in full-stack or web development.
• Familiarity with deployment platforms (Vercel, Netlify, cPanel, etc.).
• Understanding of Postman or similar API testing tools.
• Basic knowledge of cloud servers (AWS, DigitalOcean, Google Cloud, etc.).

What We Offer:

• Opportunity to work on real-time client projects across global industries.
• Learning-oriented environment with guidance and mentorship.
• Exposure to the complete web development lifecycle—frontend & backend. 
• Growth opportunities and career progression within the company. 
• Work culture that values innovation, initiative, and continuous learning.

● Develop and oversee holistic marketing strategies to promote residential projects (apartments & villas).

● Lead both online and offline marketing initiatives, ensuring alignment with brand goals.

● Delegate digital marketing tasks (SEO, Social Media, etc.) to in-house or outsourced teams and ensure timely execution through regular reviews.

● Plan and supervise traditional marketing efforts, including print ads, brochures, hoardings, and event collaterals.

● Represent the company at property expos, networking events, and meet with corporate/organisational partners for lead generation tie-ups.

● Coordinate with creative teams, media agencies, and vendors for campaign execution.

● Conduct regular performance review meetings with the marketing team to ensure deadlines and KPIs are met.

● Provide insights and reports to the management on marketing performance and improvements.

● Monitor marketing budgets and ensure effective use of resources.

● Bachelor’s or Master’s in Marketing, Business Administration, or related field.

● 3+ years of experience in marketing, preferably in real estate or infrastructure.

● Strong leadership and team management skills.

● Excellent communication and coordination abilities.

● Familiar with marketing tools and channels (delegation-focused, not execution).

● Ability to manage multiple vendors and review creative and campaign quality.

● Strong strategic mindset with attention to detail.

What You Get:

● Competitive salary with performance-based incentives.

● Opportunity to lead marketing for premium real estate projects.

● A leadership role in a growing infrastructure company.

● Exposure to major industry events, expos, and networking platforms.

• Partner with the Founder to understand and execute the company’s strategic roadmap.
• Oversee and orchestrate key initiatives across Digital Marketing, E-commerce, Web Development, and Technology Operations.
• Drive innovation, performance optimization, and client success across business verticals.
• Provide thought leadership while fostering collaboration among multidisciplinary teams.
• Assume ownership of high-impact projects with a focus on measurable outcomes and organizational growth.

• Alumni of IIT/IIM/NIT/IIIT (Computer Science & Management background is essential).
• 0–2 years of professional experience (internships, research projects, or entrepreneurial exposure will be valued).
• Exceptional communication, analytical, and leadership abilities.
• Demonstrated strategic thinking, intellectual curiosity, and entrepreneurial mindset.
• Strong aspiration to evolve into a Business Head role.

• Digital Marketing & Growth: Lead SEO, SEM, PPC, Social Media, and performance campaigns to drive traffic, leads, and ROI.
• E-commerce Strategy: Grow online sales, optimize CRO, and integrate marketing with e-commerce platforms.
• Web Development & Operations: Oversee web technologies, CMS, hosting, troubleshooting, and ensure smooth collaboration across tech/design/QA teams.
• Leadership & Clients: Mentor cross-functional teams and act as senior point of contact for client strategy and relationship management.
• Project Delivery & Innovation: Ensure on-time, high-quality delivery while bringing fresh ideas in digital transformation and growth marketing.

• 8+ years of experience in Digital Marketing, E-commerce, Web Development, and Web Operations.
• Proven track record as a Digital Marketing Head, E-commerce Manager, Project Manager, or Business Head.
• Strong technical knowledge of SEO, SEM, PPC, Social Media Marketing, Google Ads, Google Analytics, CMS platforms, and e-commerce tools.
• Exposure to web development technologies (WordPress, WooCommerce, HTML/CSS, hosting, troubleshooting).
• Excellent leadership, client management, and communication skills.
• Ability to manage large cross-functional teams and deliver measurable business growth.