Become a part of Top Online Marketing Agency Shiftwave

Video Editing & Reels Creation

• Edit high-quality reels and short-form videos for Instagram, Facebook, LinkedIn, and YouTube Shorts.
• Add transitions, effects, captions, and background music to enhance engagement.
• Create motion graphics and basic animations for promotional videos.
• Optimise videos for different platforms and mobile viewing.
• Stay updated with trending reel formats, styles, and storytelling techniques.
• Collaborate with the marketing team to produce creative video content that drives engagement.

• Minimum 1 year of experience in graphic design and video editing.
• Proficiency in Adobe Photoshop, Canva, Capcut.
• Experience with video editing tools such as Adobe Premiere Pro.
• Strong understanding of social media design and reel trends.
• Ability to create engaging short-form video content.
• Strong creative thinking and attention to detail.
• Good communication and time management skills.
• Ability to meet deadlines and work independently.

Preferred Skills

• Motion graphics and animation skills.
• Knowledge of branding and digital marketing creatives.
• Experience creating ad creatives for paid campaigns.

• Plan, execute, and optimize paid advertising campaigns across Google & META Ads.
• Develop performance-focused strategies aligned with client KPIs, lead generation goals, and revenue targets.
• Continuously monitor campaign metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Conduct A/B testing for creatives, audiences, landing pages, and ad copies.
• Identify scaling opportunities and implement performance improvement strategies.
• Coordinate with content/design teams to develop high-converting ad creatives.
• Support SEO and organic marketing initiatives to ensure an integrated digital strategy.
• Prepare detailed performance reports and communicate insights clearly.
• Stay updated with ad platform algorithm changes and industry trends.
• Lead and execute SEO strategy, including keyword research, on-page & content optimisation, technical SEO coordination, and organic performance tracking.
• Plan and manage social media strategy, content calendars, engagement growth, and organic audience building across platforms.

Candidate Profile:

• Proven hands-on experience in managing Google Ads and Meta Ads campaigns with measurable performance results.
• Strong expertise in SEO (on-page, off-page, and technical SEO) with demonstrated organic growth outcomes.
• Experience in content creation and optimisation for ads, websites, blogs, and social media platforms.
• Ability to plan and manage social media strategies to improve engagement, reach, and brand visibility.
• Strong understanding of Google Analytics, Google Ads Manager, Meta Ads Manager, Search Console, and conversion tracking implementation.
• Ability to analyse performance data and convert insights into actionable strategies.
• Ability to manage multiple campaigns and meet strict deadlines.
• Self-motivated, accountable, and performance-oriented mindset.

Preferred Qualifications:

• Bachelor’s or Master’s degree (Digital Marketing Preferred).
• Experience handling high-budget ad accounts.
• Knowledge of funnel strategy and conversion rate optimisation.
• Experience in client-facing roles.

What we Expect

We are looking for a candidate who:

• Focuses on results, not just activity.
• Takes ownership of campaign outcomes.
• Think strategically and creatively.
• Is committed to delivering consistent performance improvements.

Google & META Ads: 

● Plan, execute, and manage paid campaigns across Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook & Instagram).

● Develop and optimise campaigns for Traffic, Lead Generation, Engagement, and Conversions to meet business objectives.

● Conduct keyword research (Google Ads) and audience targeting (Meta Ads), including custom, lookalike, and retargeting audiences.

● Optimise budgets, bids, ad copies, creatives, placements, and overall campaign performance to maximise ROI.

● Generate detailed reports outlining spend, performance, and optimisation recommendations. 

SMO (Social Media Optimisation & Management): 

● Plan, create, and publish engaging content for platforms such as Instagram, Facebook, LinkedIn, and YouTube. 

● Execute social media strategies based on audience insights, trends, and competitive research. 

● Manage social media calendars, scheduling tools, and content performance. 

● Monitor engagement, respond to audience interactions, and maintain brand consistency.

 ● Analyse social media metrics and prepare performance reports for management review.

Analytics, Reporting & Collaboration:

 ● Track and evaluate performance across SEO, SMO, and paid campaigns to identify improvement areas. 

● Maintain digital marketing schedules for ongoing tasks and upcoming campaigns. 

● Prepare weekly/monthly analytical reports with actionable insights. 

● Collaborate with designers, content writers, and development teams to execute marketing initiatives effectively.

Qualifications & Skills: 

● Bachelor’s or Master's degree in Marketing, or related field.

 ● Proven experience in SEO, SMO, and Google & META Ads management.

 ● Strong understanding of digital marketing tools and platforms, including Google Analytics, Search Console, Google Ads, META Ads and social media schedulers. 

● Up-to-date knowledge of digital marketing trends, search engine algorithms, and social media best practices. 

● Strong analytical mindset with the ability to interpret data and convert insights into strategies.

● Excellent communication, creativity, and problem-solving skills.

 ● Ability to work independently and collaboratively in a fast-paced environment. 

● Ability to manage multiple tasks and meet strict deadlines.

• Partner with the Founder to understand and execute the company’s strategic roadmap.
• Oversee and orchestrate key initiatives across Digital Marketing, E-commerce, Web Development, and Technology Operations.
• Drive innovation, performance optimization, and client success across business verticals.
• Provide thought leadership while fostering collaboration among multidisciplinary teams.
• Assume ownership of high-impact projects with a focus on measurable outcomes and organizational growth.

• Alumni of IIT/IIM/NIT/IIIT (Computer Science & Management background is essential).
• 0–2 years of professional experience (internships, research projects, or entrepreneurial exposure will be valued).
• Exceptional communication, analytical, and leadership abilities.
• Demonstrated strategic thinking, intellectual curiosity, and entrepreneurial mindset.
• Strong aspiration to evolve into a Business Head role.

• Digital Marketing & Growth: Lead SEO, SEM, PPC, Social Media, and performance campaigns to drive traffic, leads, and ROI.
• E-commerce Strategy: Grow online sales, optimize CRO, and integrate marketing with e-commerce platforms.
• Web Development & Operations: Oversee web technologies, CMS, hosting, troubleshooting, and ensure smooth collaboration across tech/design/QA teams.
• Leadership & Clients: Mentor cross-functional teams and act as senior point of contact for client strategy and relationship management.
• Project Delivery & Innovation: Ensure on-time, high-quality delivery while bringing fresh ideas in digital transformation and growth marketing.

• 8+ years of experience in Digital Marketing, E-commerce, Web Development, and Web Operations.
• Proven track record as a Digital Marketing Head, E-commerce Manager, Project Manager, or Business Head.
• Strong technical knowledge of SEO, SEM, PPC, Social Media Marketing, Google Ads, Google Analytics, CMS platforms, and e-commerce tools.
• Exposure to web development technologies (WordPress, WooCommerce, HTML/CSS, hosting, troubleshooting).
• Excellent leadership, client management, and communication skills.
• Ability to manage large cross-functional teams and deliver measurable business growth.